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Dynamics 365 Customer Insights – Journeys & Data

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Jul 8, 2024

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AI Summary

  • New features in Dynamics 365 Customer Insights Journeys focus on unifying Sales and Marketing modules and enhancing Copilot functionality.
  • Dynamics 365 Release Wave 1 for 2024 details features from March to October 2024, including Power Platform updates.
  • Branded links help boost customer confidence and campaign performance by customizing URLs with company names.
  • Collect more customer information without custom attributes by adding questions directly to forms in the form editor.
  • Email A/B testing in Customer Insights
  • Journeys allows for testing different email versions to optimize engagement and conversion rates.
  • Scheduled send feature in email marketing allows marketers to specify send times and respect frequency caps and quiet times.
  • Lead qualification process improvements include changing criteria and using signals like fit, intent, recency, and engagement.
  • Journey split tile in Dynamics 365 allows for splitting audiences into groups for tailored experiences, with options for percentage or number-based splits.

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